Providing quality content to your readers is important, as it is an excellent way to build your
online brand reputation. However, due to the tough competition on the World Wide Web, it is hard to break into the top
SERPs (search engine results pages) and get noticed, especially if you are a newbie.
As a blogger or business owner, you need to build a reputation for
yourself by providing high quality content to your readers. Before you
can get your site to have high search engine rankings and traffic, you
need to let search bots know that your website actually exists and
produces good content. To do this, you should get your pages indexed as
soon as they are created in order to deliver the new content to
potential customers searching for information related to your niche.
Here are 6 excellent strategies to get search engines find and index your website fast:
1. Ping Your Website
Pinging your website is a method of alerting search engines and
directories about new content on your website. Search engines do
eventually find new blog posts, but sometimes it can feel like forever
as you don't know when they will land on yours. To speed up the process
you can tell them,
“Hey I've got a new post, why don't you check it out?” With the help of pinging services, you can get your pages indexed fast by search engines.
Here are some FREE ping tools that you can use:
- Pingomatic.com
- Pingler.com
- Pingoat.com
- Pingmylink.com/submit
- Feedshark.branbliss.com
Here's an example of how ping tools work.
(Some tools may differ
and if you don't know what to type in some boxes, skip them, just make
sure you have added the URL of your new post. In this example, I used
Pingomatic.com)
Pinging your website is recommended, but over doing it can result in
being tagged as spam by search engines. There is no limit to pinging
your website as long as you have added fresh content or a major update
on your website.
2. Post New and Quality Content Regularly
If you're posting new blog posts regularly, chances are search engine
spiders will keep coming back to crawl your pages and even check your
updates to old pages as soon as you make changes. An idle website or
blog can become unnoticed by search engines. Make an effort to update at
least once a week, but ensure the content is top notch. You don't want
to get tagged as a poor quality blog.
Here are some excellent ideas on how to create quality headlines: 101 Proven Clickable Headlines
3. Build Internal Links
Internal linking is very helpful in getting your new pages indexed by
search engines. If you have an old page that has been indexed
previously, you can mention your new page using an anchor text and
update your previously indexed posts. Just make sure though that you're
adding your new links to related pages.
Here's how to do it:
- Identify the category of your new post
- List all your tags for your new post
- Go to each post in the category that relates to your new post and find where you can add your link as anchor text. (Sometimes you can rewrite your sentences to create suitable anchor text)
- Or you can use the search box of your blog and type in your tags and go to each displayed result.
4. Build Deep Links
Create web pages and build backlinks to each individual post. Don't
just build backlinks to your homepage as search engines look for
variety. Having deep links is an indication to your website's overall
quality content, thus scoring as a high domain authority. Domain
authority is one important factor in ranking websites by the search
engines.
Here are some powerful ways to build deep links to your blog posts:
- Build web pages – use web 2.0 sites such as Squidoo, Tumblr or
Hubpages. These high domain authority sites can help push up your
rankings in the search engines because they enable you to use highly
targeted anchor text and generate referral traffic. But the most
effective web page building comes after creating quality and original
content.
- Add links to your social media profiles – when asked to add your website URL, add your latest blog post instea
- Add links to your forum signatures – email signatures can be changed
so why not add your new blog post so that every time you reply to a
thread, other users can see your link.
5. Submit to Social Bookmarking Sites and/or Share on Social Media Sites
Of course social media is the best tool to get your new post to go
viral on the web. Getting large numbers of shares, +1s, likes and
retweets is important as search engines consider
social signals in ranking websites as fundamentally essential.
6. Comment on High Domain Authority Blogs
High domain authority blogs usually have large numbers of followers.
Every time there is a new post, you see readers flock to read it and
leave their comments and opinions. So it's your chance to become known
by other bloggers (some of them are high profile bloggers), and who
knows, if you have written an excellent article, they may link back to
you. But aside from that, blog commenting enables you to add a URL to
your website. Again, instead of using the URL of your homepage, use a
link to your latest post.
Some blogs use a plugin called CommentLuv for their commenting
system. This tool enables you to leave a URL to your homepage and a link
to your latest post which is displayed after your comment.
Here's how to find blogs that use a CommentLuv system:
- Go to dropmylink.com
- Enter your keyword
- Choose CommentLuv Premium Blogs and click Search
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